{"id":1073,"date":"2022-08-02T12:25:00","date_gmt":"2022-08-02T11:25:00","guid":{"rendered":"https:\/\/cms.scantrust.fr\/?post_type=case-study&#038;p=1073"},"modified":"2023-03-28T04:14:21","modified_gmt":"2023-03-28T03:14:21","slug":"anti-contrefacon-emballages-connectes-akzo-nobel-etude-de-cas","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.fr\/etudes-de-cas\/anti-contrefacon-emballages-connectes-akzo-nobel-etude-de-cas\/","title":{"rendered":"Emballage anti-contrefa\u00e7on et fiches techniques num\u00e9riques pour les rev\u00eatements de protection d&#8217;AkzoNobel"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Principales caract\u00e9ristiques et avantages\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Emballage anti-contrefa\u00e7on avec v\u00e9rification facile par smartphone.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Emballage anti-contrefa\u00e7on avec v\u00e9rification facile par smartphone.<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Programme de fid\u00e9lisation avec \u00e9change de prix \u00e0 l'aide d'un formulaire de page Web mobile.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Programme de fid\u00e9lisation avec \u00e9change de prix \u00e0 l&#8217;aide d&#8217;un formulaire de page Web mobile.<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Tableau de bord de donn\u00e9es en temps r\u00e9el r\u00e9sumant les scans et l'engagement des utilisateurs.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Tableau de bord de donn\u00e9es en temps r\u00e9el r\u00e9sumant les scans et l&#8217;engagement des utilisateurs.<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Codes QR uniques et s\u00e9curis\u00e9s pour la lutte contre la contrefa\u00e7on appliqu\u00e9s directement sur les bo\u00eetes de produits.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Codes QR uniques et s\u00e9curis\u00e9s pour la lutte contre la contrefa\u00e7on appliqu\u00e9s directement sur les bo\u00eetes de produits.<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pages de renvoi personnalis\u00e9es et multir\u00e9gionales affichant la fiche technique du produit.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Pages de renvoi personnalis\u00e9es et multir\u00e9gionales affichant la fiche technique du produit.<\/span><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions utilis\u00e9es\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.fr\/solutions-de-conditionnement-de-produits-dentreprise\/\"><span style=\"font-weight: 400;\">Gestion des codes QR d&#8217;entreprise<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.scantrust.com\/anti-counterfeiting\/\">Emballage anti-contrefa\u00e7on<\/a><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Points marquants et r\u00e9sultats du projet\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Le projet a permis de valider plusieurs cas d'utilisation d'emballages connect\u00e9s avec les utilisateurs finaux, notamment: l'acc\u00e8s num\u00e9rique aux proc\u00e9dures d'application des rev\u00eatements de peinture; des photos de ce \u00e0 quoi doit ressembler une application de peinture termin\u00e9e; des mesures de s\u00e9curit\u00e9 et des informations sur les revendeurs et distributeurs agr\u00e9\u00e9s. Akzo Nobel International Protective Paints a d\u00e9montr\u00e9 avec succ\u00e8s que les instructions imprim\u00e9es sur les produits pouvaient \u00eatre remplac\u00e9 parune connexion num\u00e9rique sur ses emballages.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Le projet a permis de valider plusieurs cas d&#8217;utilisation d&#8217;emballages connect\u00e9s avec les utilisateurs finaux, notamment: l&#8217;acc\u00e8s num\u00e9rique aux proc\u00e9dures d&#8217;application des rev\u00eatements de peinture; des photos de ce \u00e0 quoi doit ressembler une application de peinture termin\u00e9e; des mesures de s\u00e9curit\u00e9 et des informations sur les revendeurs et distributeurs agr\u00e9\u00e9s. Akzo Nobel International Protective Paints a d\u00e9montr\u00e9 avec succ\u00e8s que les instructions imprim\u00e9es sur les produits pouvaient \u00eatre remplac\u00e9 parune connexion num\u00e9rique sur ses emballages.<\/span><\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.fr\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Obtenez des codes Scantrust  \n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Akzo Nobel a fourni \u00e0 ses clients un moyen de v\u00e9rifier l&#8217;authenticit\u00e9 des &#8220;&#8221;International Protective Coatings&#8221;&#8221; tout en leur donnant un acc\u00e8s facile aux fiches techniques num\u00e9riques des produits et aux documents de s\u00e9curit\u00e9.<\/p>\n","protected":false},"featured_media":1074,"template":"","industry":[31],"use":[14,17,15],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v20.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emballages anti-contrefa\u00e7on : QR codes pour International Protective Coatings<\/title>\n<meta name=\"description\" content=\"Comment AkzoNobel utilise les codes QR s\u00e9curis\u00e9s pour l&#039;anti-contrefa\u00e7on ainsi que pour l&#039;acc\u00e8s num\u00e9rique aux proc\u00e9dures et aux informations de s\u00e9curit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emballage anti-contrefa\u00e7on et 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