{"id":1028,"date":"2022-08-04T12:19:00","date_gmt":"2022-08-04T11:19:00","guid":{"rendered":"https:\/\/cms.scantrust.fr\/?post_type=case-study&#038;p=1028"},"modified":"2023-03-28T04:11:56","modified_gmt":"2023-03-28T03:11:56","slug":"anti-conrefacon-dupont-filtre-a-eau-etude-de-cas","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.fr\/etudes-de-cas\/anti-conrefacon-dupont-filtre-a-eau-etude-de-cas\/","title":{"rendered":"Anti-contrefa\u00e7on pour les filtres \u00e0 eau Dupont : \u00c9tude de cas de Scantrust"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Principales caract\u00e9ristiques et avantages\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Des codes QR uniques et s\u00e9curis\u00e9s pour lutter contre la contrefa\u00e7on, plac\u00e9s sur les \u00e9tiquettes des produits.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:17153,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;17&quot;:1}\">Des codes QR uniques et s\u00e9curis\u00e9s pour lutter contre la contrefa\u00e7on, plac\u00e9s sur les \u00e9tiquettes des produits.<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Une application d\u00e9di\u00e9e \\&quot;Dupont Home Water\\&quot; avec des informations sur les produits, l'authentification, la fid\u00e9lisation, les actualit\u00e9s, etc.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:17153,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;17&quot;:1}\">Une application d\u00e9di\u00e9e &#8220;Dupont Home Water&#8221; avec des informations sur les produits, l&#8217;authentification, la fid\u00e9lisation, les actualit\u00e9s, etc.<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Programmes de fid\u00e9lisation des installateurs professionnels&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Programmes de fid\u00e9lisation des installateurs professionnels<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Donn\u00e9es de la cha\u00eene d'approvisionnement li\u00e9es aux produits&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Donn\u00e9es de la cha\u00eene d&#8217;approvisionnement li\u00e9es aux produits<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Tableaux de bord en ligne pour les donn\u00e9es d'engagement et pour l'affichage des informations sur le march\u00e9 gris et les importations parall\u00e8les.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:17153,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;17&quot;:1}\">Tableaux de bord en ligne pour les donn\u00e9es d&#8217;engagement et pour l&#8217;affichage des informations sur le march\u00e9 gris et les importations parall\u00e8les.<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Des programmes de fid\u00e9lit\u00e9 et de cashback pour les distributeurs et les installateurs professionnels.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Des programmes de fid\u00e9lit\u00e9 et de cashback pour les distributeurs et les installateurs professionnels.<\/span><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions utilis\u00e9es\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.fr\/solutions-tracabilite\/\"><span style=\"font-weight: 400;\">Tra\u00e7abilit\u00e9 des produits et de la cha\u00eene d&#8217;approvisionnement<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.scantrust.com\/anti-counterfeiting\/\">Anti-contrefa\u00e7on<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.fr\/solutions-de-conditionnement-de-produits-dentreprise\/\"><span style=\"font-weight: 400;\">Gestion des codes QR d&#8217;entreprise<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Points marquants et r\u00e9sultats du projet\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p><!-- wp:paragraph --><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Les solutions anti-contrefa\u00e7on d\u00e9ploy\u00e9es ont permis d'identifier les zones sensibles et les d\u00e9tections de contrefa\u00e7on. Ceci a permis \u00e0 l'\u00e9quipe de protection des marques de Dupont d'engager des actions en justice, ce qui a eu eu un effet dissuasif sur les contrefacteurs.\\n\\nLe projet permet de constituer une base de donn\u00e9es CRM de clients cl\u00e9s, qui s'est av\u00e9r\u00e9e pr\u00e9cieuse pour le marketing. Parall\u00e8lement, les donn\u00e9es de scan et d'engagement ds clients ont permis de r\u00e9duire le co\u00fbt des campagnes publicitaires.\\n\\nPour en savoir plus sur la mani\u00e8re dont Dupont g\u00e8re le probl\u00e8me  des filtres \u00e0 eau contrefaits, consultez la page Dupont anti-contrefa\u00e7on.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:17153,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;17&quot;:1}\">Les solutions anti-contrefa\u00e7on d\u00e9ploy\u00e9es ont permis d&#8217;identifier les zones sensibles et les d\u00e9tections de contrefa\u00e7on. Ceci a permis \u00e0 l&#8217;\u00e9quipe de protection des marques de Dupont d&#8217;engager des actions en justice, ce qui a eu eu un effet dissuasif sur les contrefacteurs.<\/p>\n<p>Le projet permet de constituer une base de donn\u00e9es CRM de clients cl\u00e9s, qui s&#8217;est av\u00e9r\u00e9e pr\u00e9cieuse pour le marketing. Parall\u00e8lement, les donn\u00e9es de scan et d&#8217;engagement ds clients ont permis de r\u00e9duire le co\u00fbt des campagnes publicitaires.<\/p>\n<p>Pour en savoir plus sur la mani\u00e8re dont Dupont g\u00e8re le probl\u00e8me des filtres \u00e0 eau contrefaits, consultez <a href=\"https:\/\/www.dupont.com\/water\/resources\/anti-counterfeiting-solutions.html\">la page Dupont anti-contrefa\u00e7on<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.fr\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Obtenez des codes Scantrust maintenant\n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Dupont cherchait une solution pour s&#8217;attaquer au march\u00e9 gris et aux filtres \u00e0 eau contrefaits sur lses march\u00e9s cl\u00e9s. Ils souhaitaient \u00e9galement cr\u00e9er une connexion directe avec les installateurs professionnels de filtres \u00e0 eau.<\/p>\n","protected":false},"featured_media":1040,"template":"","industry":[31],"use":[14,17,15,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v20.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de cas : Anti-contrefa\u00e7on pour les filtres \u00e0 eau Dupont<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment des codes QR s\u00e9curis\u00e9s ont permis \u00e0 Dupont d&#039;identifier les zones sensibles de la contrefa\u00e7on, ainsi que d&#039;engager des actions en justice contre les contrefacteurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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